Digital marketing is a difficult role to interview for, because almost every candidate can describe a funnel and name a tool. The difference between someone who has run a channel and someone who has watched a channel being run only shows up when you ask for specifics: the number, the trade-off, and what they did when the campaign stopped working.
This page gives you 35 digital marketing interview questions organised by round and by channel. Each one comes with what a strong answer sounds like and the red flags worth probing, and most include a sample response to benchmark against. Two questions deliberately have no model answer, because the point of them is whether the candidate has a view at all. If you are the candidate rather than the interviewer, read the sample answer and the “what to listen for” notes together, between them they tell you exactly what is being scored.
Short answer
The most useful interview questions for digital marketing ask for specifics rather than definitions: an actual keyword research process, a real budget allocation decision, a campaign that failed. Strong candidates quantify results, name the trade-offs they accepted, and say what they would do differently. Weak candidates describe channels in the abstract and avoid numbers entirely.
How to use this page
If you are hiring
- Do not ask all 35. Pick six to eight per interview, weighted toward the channel you are actually hiring for.
- Ask the same core questions of every candidate for the role. Comparison is impossible otherwise, and unstructured interviews are where bias does most of its work.
- Write down the answer against the scorecard at the end of this page during the interview, not afterwards.
- Pair this with a tight job description so the questions and the role actually match.
If you are the candidate
- Have three campaigns you can describe in numbers. Budget, what you changed, what happened.
- Be honest about the boundary between what you owned and what you supported. Question 4 exists specifically to find that line, and interviewers can tell.
- Prepare one failure you learned something concrete from.
- Bring questions about the actual numbers, current cost per lead, targets, who owns creative sign-off.
Screening questions: fundamentals and channel ownership
Use these in a 30-minute first round. They are designed to separate genuine practitioners from confident describers before anyone spends an hour.
1. How would you explain digital marketing to someone who has never worked in it?
What to listen for
- Plain language rather than an acronym dump.
- Channels tied to a business outcome, not recited as a list of platforms.
- Some distinction between owned, paid and earned.
Sample strong answer: “Digital marketing is how a business gets found, gets remembered and gets chosen online. Practically it splits three ways — channels we own like the website and email list, channels we rent like Google and Meta ads, and channels we earn like search rankings and reviews. The job is deciding how much goes into each based on how fast we need results and how long we want them to last.”
Red flags
- Recites a list of platforms with no organising idea.
- Cannot get through the answer without acronyms.
2. Walk me through how you would build a strategy for a product you have never marketed before.
What to listen for
- Research before channels. Audience and problem definition come first.
- Explicit sequencing, and a view of the first 90 days.
- Mentions real constraints: budget, team size, sales cycle length.
Sample strong answer: “I would start with three inputs – who buys, what they are trying to solve, and how they currently look for solutions. That means talking to sales and reading support tickets before I touch a channel plan. Then I would pick one acquisition channel and one retention channel to start, because spreading across five gives you no signal on any of them. First 90 days, get a clean baseline on those two, then expand.”
Red flags
- Opens with a channel mix.
- No mention of talking to sales, customers, or looking at existing data.
3. What is the difference between SEO and SEM, and when would you prioritise one over the other?
What to listen for
- Correct distinction, plus an actual judgement call tied to timeline and margin.
- Notes that paid search can validate keywords before organic investment.
Sample strong answer: “SEO earns traffic and compounds slowly. SEM buys traffic and stops the moment the budget does. If we need pipeline this quarter, paid first. If we need cost per lead to fall over two years, organic. In practice I use paid search to find which keywords actually convert, then commission organic content against the winners so we stop paying for them.”
Red flags
- Treats them as interchangeable.
- Can define both but cannot say when to choose which.
4. Which channels have you personally owned end to end, and which have you only supported?
What to listen for
- Willingness to draw the line honestly.
- Concrete evidence of ownership: who set the budget, who briefed creative, who reported the results.
Sample strong answer: “I owned paid search and email end to end – budget, briefs, reporting, all of it. On SEO I owned content production but an agency handled technical fixes. Social I supported: I wrote copy, someone else set the strategy.”
Red flags
- Claims full ownership of every channel listed on the CV.
- Cannot say what “managing” concretely involved.
Interviewer note: This question does more screening work than any other on the list. Inflated CVs almost always collapse here, and they collapse politely, you are giving the candidate an easy, respectable way to tell the truth.
5. Describe the marketing funnel you have worked with and what content sat at each stage.
What to listen for
- Stage-appropriate content, not just the TOFU/MOFU/BOFU labels.
- Some sense of conversion rate between stages.
Sample strong answer: “Top of funnel we ran comparison and how-to content plus paid social for reach. Middle was case studies and a product tour gated behind an email only. Bottom was pricing, an ROI calculator and the demo. We tracked stage-to-stage conversion, roughly 3% visitor to lead, 20% lead to demo, so when a number dropped I could tell whether it was a traffic problem or a nurture problem.”
Red flags
- Names the stages but not the content that goes in them.
- No numbers at all.
6. How do you decide which metrics matter for a campaign?
What to listen for
- Works backwards from a business goal.
- Distinguishes leading from lagging indicators.
- Willing to commit to a single primary metric.
Sample strong answer: “One primary metric tied to revenue, usually cost per qualified lead, plus two or three diagnostic metrics that tell me why it moved, click-through rate, landing page conversion, lead quality. Impressions and engagement are diagnostics. They are never the goal.”
Red flags
- Lists ten metrics with equal weight.
- Treats reach or impressions as the definition of success.
SEO and organic search interview questions
Ask these when organic is a meaningful part of the role. Question 10 is the one that dates a candidate.
7. Walk me through your keyword research process.
What to listen for
- Intent classification, not volume sorting.
- Clusters mapped to pages.
- A realistic view of difficulty relative to the site’s own authority, checked against who actually ranks now.
Sample strong answer: “I start with the money pages we already have and find what they nearly rank for, because that is the fastest win available. Then I build clusters from seed terms, split them by intent – informational, comparison, transactional, and map one cluster to one page. Before committing I look at who ranks now. If page one is entirely large publishers, I go after the long tail instead of losing a quarter to it.”
Red flags
- Sorts by volume and takes the top ten.
- No mention of intent, or of who currently ranks.
8. A key page dropped from position 4 to 19 overnight. What are your first three checks?
What to listen for
- A diagnostic order rather than a guess.
- Separates site-side causes from results-page causes.
- Checks the boring things before the exotic ones.
Sample strong answer: “First, is it still indexed and rendering – URL inspection, robots, noindex, canonical. Second, did we change the page or its internal links, or did we lose a batch of backlinks. Third, is this a results-page change rather than a ranking change: new intent, new competitors, an AI answer absorbing the click. Algorithm update chatter comes last, because it is the least actionable and the most tempting.”
Red flags
- Blames an algorithm update in the first sentence.
- No order to the diagnosis.
9. How do you decide between writing a new page and updating an existing one?
What to listen for
- Cannibalisation awareness.
- A consolidation instinct rather than a publishing instinct.
- Uses existing performance data to decide.
Sample strong answer: “If we already have a page ranking anywhere in the top 50 for that intent, I update and consolidate rather than publish a second one. Two pages competing for the same query usually means neither wins. I only create something new when the intent is genuinely different, not just the phrasing.”
Red flags
- Defaults to publishing more.
- Has never encountered keyword cannibalisation.
10. How has AI-generated search changed the way you approach organic?
What to listen for
- Understands that answers are now extracted, not only linked.
- A structural response: self-contained answers, question-shaped headings, schema.
- Shifts effort toward queries that still generate clicks.
- Measures being cited or named, not only ranking position.
Sample strong answer: “Informational queries increasingly get answered on the results page, so I have moved effort toward comparison and transactional pages where people still click through. On the content itself I write a direct, self-contained answer under each heading, because that passage is the unit that gets quoted. And I track whether we get named in AI answers at all, not just where we rank.”
Red flags
- No view on it whatsoever.
- Claims nothing has changed.
- Purely fatalistic – describes the problem, has adjusted nothing.
Interviewer note: This is the single most efficient question for separating marketers who still read from marketers running a 2021 playbook. You are not looking for a specific answer, you are looking for evidence of adjustment.
Paid media and performance marketing interview questions
These carry the most weight for a performance hire. Questions 11 and 12 are the ones that reveal whether someone has actually held a budget.
11. You have a monthly budget of ₹2,00,000 and a target cost per lead of ₹800. How would you allocate it?
What to listen for
- Does the arithmetic out loud, that is 250 leads.
- Asks about the offer and sales cycle, and challenges whether the target is realistic.
- Reserves a test budget instead of splitting evenly.
Sample strong answer: “That is 250 leads a month, so my first question is where cost per lead sits today. If we are at ₹2,000 now, the target is the project, not the budget. Assuming it is reachable, roughly 70% into the channel with proven conversion, usually high-intent search, 20% into retargeting, and 10% held back as a test budget. Weekly review, and money moves toward whatever is actually hitting the number.”
Red flags
- Splits the budget evenly across platforms.
- Never does the maths.
- Accepts the target without questioning whether it is achievable.
12. Click-through rate is strong but conversions are flat. Diagnose it.
What to listen for
- Checks that tracking works before drawing conclusions.
- Message match between ad and landing page.
- Considers audience quality and offer, not only creative.
Sample strong answer: “High CTR with low conversion usually means the ad promised something the page does not deliver, so message match and the form are where I would look. But before any of that I would confirm conversions are actually firing, a good share of the ‘no conversions’ problems I have seen were broken tracking, not broken marketing. Then I would check whether the traffic is the right audience or just curiosity clicks from a broad interest target.”
Red flags
- Jumps straight to changing the creative.
- Never thinks to check whether the conversion is being recorded.
13. How do you structure a Google Ads account?
What to listen for
- Structure serves reporting and budget control, not neatness.
- Brand separated from non-brand.
- A working process for negative keywords.
Sample strong answer: “Brand separated from non-brand from day one, because otherwise brand traffic flatters the whole account and hides what acquisition actually costs. Below that, themes grouped tightly enough that one ad can speak to the whole group. Negative keyword review weekly, that is where the wasted spend hides. And separate budgets per campaign type so I can see what each is genuinely contributing.”
Red flags
- One campaign for everything.
- No brand versus non-brand split.
- No negative keyword process.
14. New account, no conversion history. Which bidding strategy would you choose and why?
What to listen for
- Understands automated bidding needs data before it can work.
- Starts manual or clicks-based, then migrates once volume exists.
- Can name a rough conversion threshold.
Sample strong answer: “With no history I would start on manual CPC or maximise clicks with a tight budget, gather 30 to 50 conversions, then switch to target CPA. Handing an algorithm a target before it has data means paying for its learning period twice.”
Red flags
- Goes straight to target ROAS on a cold account.
- Cannot explain what smart bidding actually needs to function.
15. How do you tell whether a channel genuinely caused the revenue it gets credited with?
What to listen for
- Knows attribution overstates.
- Reaches for holdout tests, geo splits, or spend pauses.
- Comfortable with incrementality as a concept, even if they have not run a formal test.
Sample strong answer: “Attribution tells you what got touched, not what caused the sale. The cleanest test is switching a channel off in one region and watching total revenue there against a control. Short of that I watch whether total pipeline moves when a channel’s spend moves. If I double branded search and the top line does not budge, I was paying for clicks we would have had for free.”
Red flags
- Treats platform-reported conversions as fact.
- Adds Meta and Google conversions together without noticing the double count.
Content, social media and email interview questions
Weight these by how much of the role is actually content and social. For a performance-led hire, two of the six is enough.
16. How do you build a content calendar, and what happens when it slips?
What to listen for
- Calendar tied to a goal, not to a publishing volume target.
- Every piece has a keyword or a sales objection attached.
- A triage rule for when things slip, because they always do.
Sample strong answer: “I plan a quarter at theme level and only lock two weeks in detail, because anything further out changes anyway. Every piece has either a target keyword or a sales objection attached – if it has neither, it does not go on the calendar. When something slips I ship whatever is furthest along rather than delaying the whole queue, and I keep two evergreen updates ready as swap-ins.”
Red flags
- Measures success by number of pieces published.
- No fallback plan.
17. How do you write for an audience you are not part of?
What to listen for
- Goes to where that audience already talks.
- Borrows their vocabulary rather than inventing it.
- Tests language instead of trusting instinct.
Sample strong answer: “I read where they already talk – support tickets, review sites, the relevant subreddits – and take their vocabulary rather than inventing ours. Then I put a draft in front of two people who actually do that job and ask what is wrong with it. On launches I test a headline in their words against one in ours. Ours usually loses.”
Red flags
- Relies entirely on persona documents.
- Has never spoken to a customer.
18. If the social budget were halved, which platform would you drop first and why?
What to listen for
- Picks one and defends it with contribution data, not reach.
- Weighs production cost against return.
- Separates the decision from personal preference.
Sample strong answer: “Whichever contributes least to pipeline per hour of production. For a B2B product that is often Instagram, the follower number looks good, the audience is not the buyer, and video eats the most production time. I would keep LinkedIn and email. Though I would want three months of data before deciding rather than a hunch.”
Red flags
- Refuses to choose.
- Picks based on what they personally dislike.
19. How would you improve email open and click rates without adding more contacts?
What to listen for
- Reaches for list hygiene and segmentation before creative.
- Understands that sending less to the right people beats sending more.
- Some deliverability awareness.
Sample strong answer: “Usually the fastest gain is sending less. Suppress everyone who has not opened in six months, that lifts open rate immediately and protects deliverability, which matters more. Then segment by behaviour so the offer is relevant. Subject line and send-time tests are worth a few points each after that. Cleaning the list beats writing better subject lines almost every time.”
Red flags
- Only suggests better subject lines.
- Proposes buying or scraping a list.
20. A brand post attracts a hostile comment thread. What do you do?
What to listen for
- Distinguishes a legitimate complaint from a pile-on.
- Has an escalation path.
- Does not delete reflexively.
Sample strong answer: “First I work out whether they have a point. If it is a genuine service failure I acknowledge it publicly, move it to DM, and make sure someone actually resolves it, the public part is for everyone else reading the thread. If it is brigading with no substance, I do not feed it. I delete only for abuse or doxxing, and I flag it internally before it becomes a story someone else breaks.”
Red flags
- Deletes or hides everything.
- Argues in the thread.
- No escalation path at all.
21. Have you worked with influencers or affiliates? How did you measure the return?
What to listen for
- Selection criteria beyond follower count.
- Tracked links or unique codes in place before launch.
- Honest about how uneven the results usually are.
Sample strong answer: “I screened for audience overlap and comment quality rather than follower count, and asked for real story metrics rather than a media kit headline. Every partner got a unique code and a tagged link so I could see assisted revenue. Two of six drove nearly everything, which is normal, so I renewed those two and cut the rest.”
Red flags
- Selected by follower count.
- No tracking mechanism.
- Claims every partner performed well.
Analytics, measurement and data responsibility questions
This section is where most candidates thin out, and where the strongest ones separate quickly.
22. How would you set up measurement for a new campaign in GA4?
What to listen for
- Defines the conversion before launch, not after.
- Key events plus upstream events to see the drop-off.
- A tagging convention, and enforcement of it.
- Verifies data actually arrives before spending.
Sample strong answer: “Before launch I write down the one action that counts and configure it as a key event, plus two upstream events so I can see where people fall out. I set a tagging convention and hold everyone to it, because inconsistent UTMs are the most common reason reporting turns out to be useless three weeks in. Then I run a test conversion myself and confirm it lands in the report before we spend anything.”
Red flags
- Sets up tracking after launch.
- No tagging convention.
- Cannot name what they would measure.
23. Which attribution model do you trust, and why?
What to listen for
- Recognises no model is truth.
- Picks one for consistency and uses tests for decisions.
- Can name the bias each model introduces.
Sample strong answer: “I pick data-driven or position-based and then stop arguing about it, because the value is consistency over time rather than the model being correct. Last click flatters the bottom of the funnel and starves awareness. First click does the reverse. For real budget decisions I lean on tests, not models.”
Red flags
- Insists one model is the right one.
- Unaware that each model has a directional bias.
24. How do you handle consent and personal data in campaign tracking?
What to listen for
- Consent before tracking, not after.
- Understands that consent reduces data completeness, and is willing to say so.
- Aware of India’s DPDP framework and of platform-side consent requirements.
- Treats it as a design constraint rather than legal’s problem.
Sample strong answer: “Tracking fires after consent, which means analytics will show fewer users than reality, I would rather explain that gap than quietly fill it. I also keep purpose limitation in mind for lists: an email collected for a whitepaper is not consent for a sales sequence. With India’s data protection regime tightening, I would want notice and consent language reviewed before any new collection form goes live.”
Red flags
- Sees compliance as someone else’s department.
- Wants to track first and ask later.
- No idea that consent affects the numbers in the dashboard.
Interviewer note: For India-based hiring this is becoming a filter rather than a bonus. A marketer who does not know consent affects their own data will misread every report they produce.
25. Tell me about a time the data contradicted your instinct.
What to listen for
- A specific instance where a decision actually changed.
- Comfort with having been wrong.
- Checks for noise, sample size, seasonality, before acting.
Sample strong answer: “I was convinced our long-form guides drove pipeline. When I broke it down by first touch, the guides drove traffic and almost no pipeline, and a fairly boring comparison page was doing most of the work. I moved half the content budget to comparison pages. I checked seasonality first because the guides launched in a slow quarter, but the pattern held.”
Red flags
- No example comes to mind.
- Tells a story where they turned out to be right after all.
- Acts on a sample of forty visits.
26. How would you build a weekly marketing report for leadership?
What to listen for
- One page, few metrics, commentary that explains movement.
- Ends with a decision they need.
- Distinguishes what leadership needs from what the marketer needs.
Sample strong answer: “One page: pipeline contribution, cost per qualified lead, and one leading indicator, each against target and against last period. Then three lines on why they moved, and one decision I need from them. Channel-level detail goes in a second tab nobody opens unless something looks wrong.”
Red flags
- Exports a platform dashboard unedited.
- Twenty metrics and no narrative.
AI, tooling and the 2026 reality
These four questions do more to date a candidate than anything else on the page. A marketer who cannot answer them is running a playbook that has stopped working.
27. Where do you use AI in your workflow, and where do you deliberately not?
What to listen for
- Specific tasks, not “I use ChatGPT”.
- A stated limit, with a reason behind it.
- Some verification habit.
Sample strong answer: “Heavily for first-draft outlines, ad variant generation, and summarising research or call transcripts. Not for anything containing a number or a claim without checking the source, and not for finished copy in our brand voice, because it averages toward generic. The rule I work to is that AI drafts and a human decides.”
Red flags
- Uses it for everything with no review step.
- Refuses on principle with no reasoning.
- Cannot describe a single concrete workflow.
28. Organic traffic is down 30% but leads are flat. What is your read?
What to listen for
- Recognises the pattern: informational traffic lost, commercial traffic intact.
- Segments the loss by page type before acting.
- Reallocates instead of panicking.
Sample strong answer: “That pattern usually means we lost top-of-funnel informational traffic – often to AI answers or a results-page feature – while the commercial pages held. I would segment the loss by page type before doing anything. If it is all blog traffic that never converted, the honest read is that we lost vanity traffic, and the right response is moving effort to pages that do convert. I would only be worried if it started reaching comparison and pricing pages.”
Red flags
- Panics and proposes publishing more of the same.
- Cannot break the problem down.
29. How do you evaluate a new tool before committing budget?
What to listen for
- Defines the job to be done first.
- Checks whether an existing tool already covers it.
- Trials on a real use case, not a demo dataset.
- Counts implementation time as part of the cost.
Sample strong answer: “I write down the specific job first, then check whether something we already pay for does it badly but adequately, because most tool purchases are avoidable. If not, I trial it on one live campaign rather than a demo dataset, and I check I can get my data back out again. Setup time counts as part of the price, a cheap tool nobody adopts is the expensive one.”
Red flags
- Buys from a feature comparison.
- No trial.
- Ignores integration and adoption entirely.
30. What has changed in digital marketing in the last year that most marketers have not adjusted to?
What to listen for
- A specific, current, defensible answer.
- Evidence they follow the field actively rather than passively.
- Says what they changed as a result, an observation without a response is half an answer.
Red flags
- Names something from three or four years ago.
- Has no answer.
- Recites a trend without saying what they did about it.
Interviewer note: There is no correct answer here, you are testing whether they hold an informed opinion at all. Strong answers in 2026 tend to cluster around AI-mediated search cutting informational clicks, the shift from ranking to being cited, rising paid costs pushing attention back to owned channels, and consent-driven data gaps making measurement harder. Any of those, held with reasons, is a pass.
Behavioural and culture-fit questions
31. Describe a campaign that failed. What did you do next?
What to listen for
- Owns it without either blaming others or over-apologising.
- A real failure, not a humblebrag in disguise.
- A behaviour that changed as a result.
Sample strong answer: “We put a quarter’s budget behind a webinar series that got 40 registrations and 11 attendees. The mistake was assuming our audience wanted live events when everything in the data said they consumed on demand. I killed it after the second session instead of finishing the series, cut the recordings into short clips, and those outperformed the live sessions comfortably. Now I test demand with a landing page before building the thing.”
Red flags
- Blames the team, the budget, or the market entirely.
- A “failure” that was actually a success.
- Nothing changed afterwards.
32. A senior stakeholder insists on a channel you are confident will not work. How do you handle it?
What to listen for
- Proposes a small test rather than a confrontation.
- Separates disagreeing from being obstructive.
- Knows when to commit anyway.
Sample strong answer: “I would ask what outcome they are expecting, because sometimes the channel is a proxy for a goal I can hit another way. If they still want it, I would propose the smallest honest test with a success threshold agreed upfront, so data decides rather than seniority. If I am overruled on that too, I run it properly and report it honestly. Running something badly to prove a point is worse than being wrong.”
Red flags
- Either caves immediately or refuses outright.
- No test-based path forward.
33. Three launches collide in the same week. How do you prioritise?
What to listen for
- Asks which deadlines are genuinely fixed and what each launch is worth.
- Negotiates scope rather than promising more hours.
- Communicates the trade-off upward explicitly.
Sample strong answer: “I would find out which deadlines are actually immovable and what each launch is worth, then cut scope rather than quality, two channels done well beats four done badly. Then I tell each stakeholder exactly what they are not getting and get agreement on it. The real failure mode here is quietly under-delivering on all three and surprising everyone in week two.”
Red flags
- Promises to deliver all three in full.
- Never communicates the trade-off.
- Treats it purely as a time-management problem.
34. Where do you want to be in three years?
What to listen for
- A direction, and one this role could plausibly lead to.
- Growth in depth or scope rather than title alone.
Sample strong answer: “I want to go deeper on performance and measurement rather than broader. Ideally I am the person who owns the acquisition number, whether that is as a performance lead or a growth manager. Managing a small team appeals to me if it comes with keeping my hands in the work.”
Red flags
- A path with no relationship to the role on offer.
- No answer at all.
- Titles and salary only.
35. What questions do you have for us?
What to listen for
- Questions about the work: targets, budget, current numbers, ownership.
- Evidence they researched the company rather than the job ad.
Red flags
- No questions.
- Only leave and policy questions in a first round.
- Questions already answered on your careers page.
Interviewer note: Strong candidate questions to hope for: what is cost per lead today and where does it need to be; which channel are you least confident about; who signs off creative; what would make you say this hire worked, twelve months in.
How to Structure a Digital Marketing Interview Loop
Four rounds is usually enough for a mid-level marketing hire, and more than four starts costing you candidates. Keep the practical task paid or short – unpaid multi-day assignments filter for availability, not ability.
Round | Purpose | Questions | Who runs it |
1. Screen (30 min) | Verify basics and, above all, real channel ownership | 1, 4, 6 | Recruiter or hiring manager |
2. Channel depth (45–60 min) | Test hands-on skill in the channel you are hiring for | Select from 7–21 by role | Hiring manager |
3. Practical task or case (60 min) | Watch them think under real constraints | 11, 12, 28 or a scored take-home | Hiring manager plus a peer |
4. Behavioural and fit (45 min) | Judgement, ownership, communication | 31–35 | Hiring manager plus one cross-functional peer |
Whatever the structure, keep it identical across candidates for the same role and record scores as you go. Running this through recruitment management software rather than a spreadsheet means the scorecards, feedback and requisition approvals sit against the candidate record instead of in six different inboxes.
Frequently Asked Questions (FAQs)
What are the most commonly asked digital marketing interview questions?
Most interviews cover channel experience, SEO versus SEM, how you measure campaign performance, your keyword research process, and one campaign described end to end. Nearly all include a behavioural question about something that failed.
How should a fresher prepare for a digital marketing interview?
Learn each channel well enough to explain it without jargon, and run one small real project – a blog, a store, a modest ad campaign – you can discuss in specifics. Entry-level interviews test reasoning, not experience.
What should I ask a digital marketing candidate in the first round?
Three things: how they explain digital marketing in plain language, which channels they have owned end to end versus supported, and how they choose metrics. The ownership question alone filters most inflated CVs.
How many rounds should a digital marketing interview have?
Four: a screen, a channel-depth interview, a practical task, and a behavioural round. Beyond four you lose good candidates to faster-moving employers without improving the decision.
