Key Result Areas | Meaning and Definition

What are key result areas?

In any organization, the key result areas (KRAs) are where employees need to deliver results to contribute to the organization’s success. Key result areas should be aligned with the organization’s strategy and objectives, and each KRA should have measurable goals. 

Key result areas can vary depending on the role and level of an employee within an organization. For example, a sales associate’s KRA might achieve a certain sales target, while a manager’s KRA might be to develop and implement a new sales strategy. Regardless of an individual’s role within an organization, all employees should have KRAs that contribute to the business’s overall success. 

For example, a marketing manager might have the following KRAs:

  • Developing and executing marketing plans and campaigns that achieve desired results.
  • Generating leads and converting them into customers.
  • Creating and managing brand identity and ensuring consistency across all channels. 

Key result areas example

There are several key result areas (KRAs) that every employee should focus on to succeed. Some of these may be specific to your position or company, but everyone should keep a few general KRAs in mind. 

For example, one key result area is meeting deadlines. This means completing tasks on time, being proactive, and anticipating potential roadblocks impacting the timeline. Another key result area is maintaining a high level of quality control. This means checking your work for mistakes and ensuring that it meets its standards.