Marketing Manager Job Description Template

A Marketing Manager is responsible for planning, executing, and monitoring marketing campaigns that drive brand awareness, lead generation, and customer engagement. This role bridges creative strategy and business objectives, playing a critical role in a company’s growth.

Job Title: Marketing Manager

Location: [City, State] / [Remote/Hybrid/On-site]

Department: Marketing / Brand Management / Communications

Reports To: Head of Marketing / Director of Marketing / CMO

Employment Type: [Full-Time/Part-Time/Contract]

About Us

[Write a short paragraph about your company—its mission, vision, industry presence, and work culture. Emphasize innovation, growth, or creativity if applicable to your brand.]

Job Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts across digital and traditional channels. The ideal candidate will develop marketing strategies, manage campaigns, oversee branding initiatives, and collaborate with cross-functional teams to support business objectives. A strong grasp of current marketing tools and trends is essential.

Key Responsibilities

Develop and implement comprehensive marketing strategies.

Plan and manage multi-channel campaigns (digital, social media, email, offline).

Oversee content creation, brand messaging, and promotional materials.

Conduct market research and analyze consumer behavior and trends.

Collaborate with product, sales, and design teams to align marketing efforts.

Track and report on campaign performance, KPIs, and ROI.

Manage digital presence including SEO, SEM, social media, and website content.

Supervise the marketing team and coordinate with external agencies/vendors.

Organize and promote product launches, webinars, and events.

Maintain budget tracking, forecasting, and resource allocation.

Required Skills and Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

4–6 years of experience in marketing, with proven campaign management experience.

Strong knowledge of digital marketing tools (Google Ads, SEO, email marketing, social media platforms).

Excellent communication, leadership, and project management skills.

Data-driven mindset with experience in using analytics tools (Google Analytics, HubSpot, etc.).

Proficiency in CRM, CMS, and marketing automation platforms.

Creativity and attention to detail.

Preferred Qualifications

Master’s degree or MBA in Marketing or related discipline.

Experience working in B2B or tech/SaaS companies (if relevant).

Knowledge of design software (Adobe Suite, Canva) or video marketing tools.

Certifications in digital marketing (e.g., Google, HubSpot, Meta Blueprint).

What We Offer

Competitive salary and incentive structure.

A collaborative, innovation-led work environment.

Opportunities for upskilling and career advancement.

Health and wellness benefits (customize if applicable).

Work flexibility and creative freedom.

Application Process:

Please send your resume and portfolio (if applicable) to [Application Email or Job Portal Link].

FAQs:

What does a Marketing Manager do?

A Marketing Manager plans, executes, and monitors marketing strategies to promote a company’s brand, products, or services.

What’s the difference between a Marketing Manager and a Brand Manager?

A Brand Manager focuses on brand identity and perception, while a Marketing Manager oversees broader marketing efforts including lead generation and sales enablement.

What tools should a Marketing Manager know?

Google Ads, Analytics, Facebook Ads Manager, HubSpot, Mailchimp, SEO tools, and project management platforms like Trello or Asana.

What is the career path from this position?

Growth may include roles like Senior Marketing Manager, Head of Marketing, Marketing Director, or Chief Marketing Officer (CMO).