Business As Usual (B.A.U) | Meaning and Definition

What is Business As Usual (B.A.U)? 

Business As Usual refers to the standard business operations and activities that need to be done to keep the core of business running. In layman’s terms, B.A.U. is the day-to-day routine activities within an organization.

B.A.U. in OKR Framework

In the context of the OKR framework, Business As Usual is synonymous with KPIs. KPIs are the quantitative metrics that are measured to evaluate the success of Objectives. However, Business as Usual is measured irrespective of OKRs. For example – “1200 organic new visitors per day on the Website” is a BAU metric.


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