Explicit alignment is one of the types of OKR alignment. The Explicit alignment follows more organizational charts, as it adopts the Key Results from a high-level OKR for setting Objectives for teams or team members. These Objectives are then broken down into their own sets of Key Results. It helps in increasing the focus of teams towards one single goal. For example, a SaaS company has a top-level Key Result to “Increase Brand Awareness by 20%.” The marketing team will inherit these as Objectives and develop a set of Key Results to achieve this: “KR 1: Increase web traffic by 20% each quarter. KR 2: Increase the number of social media followers by 20%.”
