Employee branding is developing a positive image or reputation for a company among potential employees. Companies need to create a strong employer brand because it can help them attract more talented employees and improve employee retention rates.
One way to measure a company’s success in employee branding is by its popularity among fresh talent. A recent study found that LinkedIn is one of the most popular social networks for job seekers and that 64% of professionals would consider leaving their current job if they found a better opportunity on LinkedIn. So it’s clear that companies need to focus on creating a strong employer brand on LinkedIn to attract top talent.
Strong employee brands have the potential to transform their people into powerful brand ambassadors. To go along with their employees, today’s most successful businesses are implementing “employee branding” initiatives.
Employee branding can help your company in several ways: