The term “business agility” has become increasingly popular in recent years. But what does it really mean? At its core, business agility is the ability of an organization to rapidly adapt to changing market conditions, customer needs, and competitive pressures. It’s about being flexible and responsive and having the ability to pivot quickly when needed.
Traditionally, businesses have been quick to react to changes in their external environment – responding to new competitors, technologies, or consumer trends. However, they’ve often been slower to change internally, making it difficult to keep up with the competition. This is where business agility comes into play.