Targeted Recruiting | Meaning and Definition

Targeted recruitment refers to the process by which enterprises pay more attention to candidates with specific features when choosing them to occupy a job position in an organization. The target individuals may be those with disabilities, minorities, or with exclusive skills. The primary objective of this process is to add diversity to the workforce.

Employing this recruitment strategy for talent acquisition promises that the positions available in the organization are offered to people who satisfy the criteria you are looking for.

To create an effective targeted recruitment strategy, employers must:

  •   Procure organizational expertise in a specific field.
  •   Raise the quality and number of candidates, specifically for roles that are challenging to fill.
  •   Make sure that the enterprise represents a diverse gamut of people.
  •   Lower the cost-per-hire and time-to-hire.

A targeted recruitment process helps an organization reduce its cost per hire. When you concentrate your efforts on generating quality instead of quantity, it ensures that your money is invested in the right talent that fulfills your expectations and requirements. When the search is focused on a smaller group of job candidates, the money invested in the process of recruitment advertising becomes worthwhile. Targeted recruiting allows for better planning of expenses and better allocation of applications, which helps in managing the budget more efficiently, thus, lowering the cost-per-hire of the organization.


Targeted recruiting supports the company by enhancing the quality of applicant profiles, and it also establishes the employer’s brand image in front of high-value people. On top of everything, it eases the filling of difficult job positions and cranks up the diversity in the workplace.

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