Employee Net Promoter Score (ENPS) is actually defined as the measurement of satisfaction of a certain employee as well as in establishing loyalty within the organization. The initial use of an employee promoter score or ENPS is to identify and analyze the work environment of a company or agency and process and analyze the experiences of the employees who are working in the company.
The term promoter plays quite a distinctive role in this case. The word promoter, by definition, means to advertise something, be it a commodity or some other influential item that has a use for the well-being of humans. In this situation, even the word promoter is defined somewhat similarly. Here, promoters are those employees who are incredibly happy, supportive, and extremely satisfied with their workplace or agency, or company. As a result, what these highly sated employees will do is they will go on to recommend their company or agency to others with the tagline of it having a good working environment and many other facilities that prove the establishment to be above other sub-par companies or agencies.
Now let us discuss the main reason behind the use of eNPS or employee net promoter score in companies or many agencies alike. The initial and the main use for eNPS or employee net promoter score was to understand which employees were more likely to promote and or advertise their establishment to others and encourage them to apply in their organization.
This whole concept of eNPS was actually constructed from the Net Promoter Score. The Net Promoter Score is basically a metric scale that is used in measuring things like the loyalty of the customer or the consumer. This entire Net Promoter Score was kick-started by the company Bain & Company and Fred Reichheld with the intention to gain customer feedback on their products and measure their loyalty to the brand as well.