Objectives are those small steps you take towards the results you ultimately want to achieve. By breaking down your larger goals into more manageable chunks, Objectives help you to stay focused and on track. Without Objectives, it can be easy to get sidetracked or lost along the way.
Think of Objectives as the map that will guide you to your destination. Without a map, finding your way would be difficult (if not impossible). The same is true of objectives; it will be challenging to make real progress towards your goals without them.
The word “goal” is often used for several different concepts. In its most basic form, a goal is simply a result that someone wishes to achieve. This can be something as simple as completing a task or reaching a certain level of proficiency in something. Goals can also be more complex, such as becoming proficient in a new language or developing better organizational skills.
There are a few key differences between objectives and goals. Objectives are specific, measurable, achievable, relevant, and time-bound. On the other hand, goals are more general and can be long-term or short-term. Another distinction is that objectives are typically set by organizations or individuals, while both can set goals.
Here’s an example: A company’s goal might be to increase sales by 20% over the next year. To achieve this goal, they might set objectives such as increasing their marketing budget by 10%, training their sales team on new selling techniques, and launching a new product line.